You’ve probably seen ads on YouTube, Facebook and even on TV for website design for small businesses or something along those lines. Web design is basically the designing of how a website will look and it’s layout. The very definition of each of the words would indicate that it is more of a process of look than actual website building, however it is known colloquially as the process of building a website that looks good. Web design would be better defined as the process of creating a concept of a website through the process of design, then implementing that design to create a website.
The concept of web design includes web development and SEO which are going to be covered next. When we talk about these, we are not talking about web design specifically; but rather, we are talking about aspects of web design. Let’s take a look at SEO next.
Search Engine Optimization (SEO for short) is an internet marketing concept. It is the process of creating a website that abides by the best practices and guidelines of search engines (such as Google, Bing and Yahoo). By having your website adhere with these guidelines you increase the probability of your site moving up in the search results of a search engine, thus exposing your company and products to more customers.
SEO is something that every website owner needs to be aware of, because when you have a website built it’s important that it gets seen. The concept is similar to real estate, which is to say that your website is your store and the search engine is the land. Depending on where you appear in the search engine results, you may or may not get seen (being on page 2 or 3 of Google would be like opening a coffee shop in the middle of a woods).
There are many terms used in the SEO industry that you’ll come across. One of the most common is “backlinking”. This is the process of getting one website to link to your website. It sort of acts like a “popularity voucher”. If Joe’s plumbing says “Hey I get my supplies from ‘Bob’s Hardware Store'” and provides a link to that store, this is a backlink. You can learn more about backlinking here
The last concept to cover is website development services This is a major part of web design. When we say “web design” we often mean to say “web design and development”. The development part is the actual building of a website after it has been designed.
Aspects of your website such as contact forms, e-commerce integration, pop-up forms etc., are all a part of web development. It’s the actual implementation of a plan to build your website and make it do the things that you want it to do.
With that being said, you should now have a well-rounded understanding of the difference of these 3 terms that are commonly used in the website industry.